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Executive briefing

Merrakii

Strategic scope, phasing, delivery commitments & commercial framework

Prepared by Tarun Merrakii · Academic services

Confidential · Board-ready deck

Colleagues collaborating around a laptop in a meeting — discovery and shared direction
North star · AI + trust

Merrakii · Strategic intent

Vision

Where we’re going

Empowering confident academic decisions through intelligent guidance

Building an intelligent academic marketplace that empowers every student and guardian to confidently discover the right field of study, connect with trusted institutions, and seamlessly begin their learning journey through AI-driven guidance and transparent access to education.

Students · admissions journey

MERRAKII · MARKET REALITY

THE WHY

Students struggle to convert intent into enrollment

Structural inefficiencies persist across the admissions journey, creating friction for students and limiting institutional growth.

  • 1 ·Choice overload

    Students face too many options, delaying confident academic decisions.

  • 2 ·Institute discovery gap

    Institution comparison remains fragmented due to inconsistent information.

  • 3 ·Fragmented discovery

    Research is scattered across portals, PDFs, and chat threads—with no single surface to weigh options side by side.

  • 4 ·Enrollment friction

    Manual workflows cause delays and student drop-offs before admission.

Merrakii · Product promise

The "what"

From interest to enrollment — in one AI-powered surface

A single place to move from intent to a confirmed seat — with guidance at every step.

  • One-stop journey

    Students go from their stream of interest to enrolling in the right program — without juggling disconnected sites and forms.

  • AI-powered courses, enrollment & guidance

    Discovery, structured intake, and in-app assistance work together so exploration doesn’t end at a dead PDF — users get answers and next steps when it matters.

  • No more missed enrollments

    Deadlines, eligibility, and seat risk surfaced early — fewer drop-offs from lack of awareness or forgotten follow-ups.

  • Personalized dashboards — students & vendors

    Students track applications, courses, progress, and next steps in one place. Vendors run listings, enrollments, cohorts, and performance through role-based views.

  • Value-added services with each enrollment

    Mock tests, evaluations, study material, live and recorded sessions, doubt clearing, assignments with feedback, progress analytics, and certificates — packaged per course and phased by institute.

Macro close-up of a processor and circuit board — systems, reliability, engineering

Our bet is straightforward: when intelligence sits inside discovery, documents, guidance, and day-to-day operations—not in a sidecar chat—students advance faster and institutes keep control.

Merrakii · Strategic intent

Merrakii · Product story

The "how"

Intelligence woven through the journey

One platform where AI builds trust and measurable progress to enrollment.

  • Intelligent discovery

    Semantic search, program matching, and explainable recommendations across fields, exams, institutes, and programs.

  • Document intelligence

    Capture, classify, and validate application materials — fewer round trips, cleaner submissions.

  • Guided assistance

    Embedded copilots for students and counselors — one prompt to progress, with guardrails and citations.

  • Predictive operations

    Forecasts bottlenecks, prioritizes queues, and surfaces next best action for speed and compliance.

Outcome: A calmer, faster path for learners; a defensible, audit-friendly operating rhythm for partners—without sacrificing the human relationship.

Merrakii · Platform surfaces

Omni-channel

Supported channels

One journey — consistent experience across every touchpoint

Web

Web application

Responsive app shell, counselor & student workspaces, and admin tools in the browser.

Responsive layout SSO-ready Role dashboards Analytics hooks
iOS

iOS application

Native SwiftUI patterns, offline-friendly flows, and App Store distribution.

Native performance Sign in with Apple Push notifications App Store
Hand holding smartphone — mobile app channel Android

Android application

Kotlin / Jetpack stack aligned with Material; Play distribution & device diversity.

Material You Google Play FCM alerts Deep links
Unified platform
Shared API & domain model Design tokens Single sign-on Audit & telemetry

Merrakii · MVP scope

Initial release

User journey in the MVP

Stream to seat on one surface—institutes keep fulfillment and trust.

Merrakii · Discovery

Search

Explore options we will implement

Structured catalog paths plus high-intent dimensions users already search for in the wild.

Supported search criteria

High-value search dimensions that real users actually use

Criterion Examples
Field of study
  • “Science”
  • “Project management”
  • “MArketing”
Degree course
  • “BBA”
  • “BDS”
  • “LLB”
Non-degree course
  • “PMP”
  • “Nursery Teacher Training”
  • “AutoCad”
Exams
  • “CLAT”
  • “NEET”
  • “BITSAT”
Institutes
  • “IIT Delhi”
  • “Vellore Institutre of Technology”
  • “Teerthankar Mahaveer University”
Eligibility / qualification-based search
  • “Courses after 12th science”
  • “MBA without CAT”
  • “Diploma courses after 10th”
Admission process / deadlines
  • “MBA admission 2026 last date”
  • “How to apply for DU admission”
  • “CLAT counselling process”
Online vs offline / mode of study
  • “Online MBA in India”
  • “Distance learning BBA”
  • “Part-time data science course”
Skill-based / short-term courses
  • “Python course online”
  • “Digital marketing certification”
  • “AI & ML courses”
Reviews / ratings / ROI
  • “Is Amity University worth it?”
  • “MBA ROI in India”
  • “College placement reviews”
Scholarships / financial aid
  • “Scholarships for engineering students”
  • “MBA scholarships India”
  • “Government schemes for students”
Entrance exam prep / coaching
  • “Best coaching for JEE”
  • “CLAT preparation online”
  • “Mock tests for CAT”
Specialization-level search
  • “MBA in Finance vs Marketing”
  • “B.Tech in AI vs Computer Science”
  • “LLB corporate law specialization”
Placement / salary outcomes
  • “Colleges with best placements”
  • “Average salary after MBA”
  • “Top recruiters for B.Tech”
Alternative pathways
  • “No exam colleges”
  • “Study abroad without IELTS”
  • “Direct admission colleges”
Diverse group of university students gathered around a laptop in a lecture hall, exploring information together

Merrakii · Product surfaces

Web pages

Core discovery & detail pages

Four primary page types after search — each tile opens a Merrakii-styled UI concept for that surface.

Merrakii · Horizon

Timeline & support

Cadence & stewardship

Milestone durations · Post–go-live stewardship

12 weeks end-to-end when run sequentially (4 + 2 + 2 + 2 + 2): executive discovery, architecture & design sign-off, a time-boxed web engineering sprint, validation & release readiness, then commercial go-live & handover. Timelines assume your inputs and third-party readiness; after go-live, bounded stewardship covers defects, patches, and platform health per agreement—excluding net-new scope unless separately scoped.

Category 1

Executive discovery & charter

4 weeks

Leadership workshops, scope baseline, success measures, and risk surface for governance visibility.

Category 2

Architecture & design sign-off

2 weeks

Solution architecture, critical flows, and build-ready specs with a formal design gate.

Category 3

Engineering sprint

2 weeks

Time-boxed web build to the agreed slice: features, integrations, and internal QA to test entry.

Category 4

Validation & readiness

2 weeks

Test execution, defect burn-down, and sponsor sign-off before release.

Category 5

Go-live & handover

2 weeks

Production cutover, joint launch comms, and operating handover to your team.

Merrakii · Discovery

User journey

Explore paths & where they lead

Page flow for each search criteria

Each explore path routes learners into the right page pattern — from browse to detail — so the journey matches intent.

Field of study search

Catalog page Institute page

Course search

Course page

Exam search

Exam page

Merrakii · Inputs

Leadership

Executive inputs

Only your team can supply these

Merrakii · Commercial

Milestone model

Milestone billing & what sits outside it

Per-milestone development fees · Post–12-week stewardship & later phases priced separately

Each bill lines up with one delivery milestone on the cadence slide and covers development for that milestone only. Indicative INR fees for the baseline programme appear in the price quotation; binding amounts are in the signed proposal.

  1. M1 · Executive discovery & charter · 4w · ₹1L

    Dev fee invoice on acceptance of discovery deliverables and scoped outline.

  2. M2 · Architecture & design sign-off · 2w · ₹2L

    Dev fee invoice on acceptance of architecture / design baseline for build.

  3. M3 · Engineering sprint (web) · 2w · ₹3L

    Dev fee invoice at sprint completion & agreed test-entry / handoff criteria.

  4. M4 · Validation & readiness · 2w · ₹1L

    Dev fee invoice on testing sign-off / release readiness per agreement.

  5. M5 · Go-live & handover · 2w · ₹1L

    Dev fee invoice at production deployment / go-live per agreement.

After 12 weeks

Bounded stewardship (defects, patches, platform health — cadence slide) is its own fee, not folded into milestone dev invoices.

Later roadmap

Net-new work or follow-on releases: scoped in writing and billed separately as additional milestones or phases.

Third-party pass-through (domains, hosting, TLS, gateway) is spelled out in the signed proposal—outside milestone dev fees unless explicitly bundled.

Formal proposal & fee schedule Indicative ₹8L programme — see quotation

Thank you

Open
discussion

Questions · calibration · next steps

merrakii.co.in Stay in touch

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